Section 5 - Marketing Revision Notes
|
5.1 Marketing Competition & the Customer - Syllabus aim is to recognise the role and importance of marketing and market segmentation. Pairs Game Click Here
Market Segmentation Activity Click Here Market Segments Activity Click Here Marketing Revision Cards Click Here Niche vs Mass Marketing Activity Kahoot Quiz Click Here |
|
5.2 Market Research - Syllabus aim is to explain the role of market research and the primary and secondary research methods used. Pairs Game Click Here
Market Research Activity Click Here Primary Research Activity Click Here Quantitative Data Activity Click Here Secondary Research Activity Click Here Survey Design Worksheet Click Here Kahoot Quiz Click Here |
|
5.3.1 The Marketing Mix (Product) - Syllabus aim is to explain the use of branding, packaging and development as part of the product life cycle.
Pairs Game Click Here Brand Slogans Activity Click Here Product Life Cycle Activity Click Here Target Market Activity Click Here The Marketing Mix Activity Click Here Kahoot Quiz Click Here |
|
5.3.2 The Marketing Mix (Price) - Syllabus aim is to identify the different pricing methods and to highlight the importance of price elasticity of demand when recommending an appropriate pricing strategy. Pairs Game Click Here
PED Student Handout Click Here Pricing Starter Activity Click Here Pricing Strategies Worksheet Click Here Pricing Strategies Activity Click Here Supply & Demand Student Handout Click Here Kahoot Quiz Click Here |
|
5.3.3 The Marketing Mix (Place) - Syllabus aim is to highlight the advantages and disadvantages of different distribution channels. Pairs Game Click Here
Channel of Distribution Activity Click Here Place Definitions Activity Click Here Kahoot Quiz Click Here |
|
5.3.4 The Marketing Mix (Promotion) - Syllabus aim is to explain the different forms of promotion and to look at the importance of the marketing budget.
Pairs Game Click Here Promotion Activity Click Here Kahoot Quiz Click Here |
|
5.4 Marketing Strategy - syllabus aim is to understand the importance of marketing strategy while taking into account the legal constraints and the problems of locating abroad.
Consumer Law Activity Click Here e-commerce Exam Question Click Here Entering New Markets Activity Click Here |
